Now Playing: Guerilla Marketing - Ambient ad The Hoopoe antenna hanger
Description: For creating awareness to a great new Israeli outdoor hiking website, we created a paper bird, balanced on the car antenna. We gave the children something to play with, and the parents - something to teach. Time & Place: packed Shopping centers during the holidays. Result: out of 10000 copies, only about 40 were thrown away. The rest went home with the families. Tell us what did you think about it, or look us up -- Guerillaz on FB